Dark Photo of People on Stage

Simon ​Faure-Field

Sensory Branding | experience design

With over 25 years in sensory ​branding; specialising in sonic ​branding and scent marketing, I ​help leading global and asian ​brands.

I have been featured on CNBC, BBC, ​and TEDx. I also teach sensory ​marketing at SMU in Singapore.

scientific research ​found that a whopping ​75% of our decisions ​are based on what we ​smell. And there is a ​65% chance of a ​complete mood ​change when we are ​exposed to “positive” ​music.


experience

01

Ap​petite

Me​dia Interview

Simon Faure-Field, CEO of Equal Strategy shares "Most marketing budgets focus on communication that appeals to our eyes, yet often our decisions are based on what we smell.”

02

Robb ​report

Media Interview​

Simon Faure-Field shares how science based sensory branding techniques are used by Standard Chartered Lan Kwai Fong in Hong Kong, CIMB in Singapore and UOB's Privileged Reserve in Marina Bay Sands to reflect the tone and feel of their brands.

03

The business Times | weekend

Media In​erview

Simon Faure-Field is featured in The Peak magazine. He shares his passion for music; to educate and guide, and scent marketing to help brands connect with customers on an emotional level.

04

the ​peak

Me​dia Interview

Get in touch

Email

hello@equalstrategy.com

Simon Faure-Field, Founder of Equal Strategy, is an expert in sensory branding, featured on CNBC, BBC, and TEDx. He also lectures on sensory marketing at SMU.